Technological and service innovation induce the rise of innovative business models based on varying manners of managing revenues, costs and exchanges. This course develops the theory and practical applications of business modelling in the case of ICT-based businesses.
- Define the various dimensions of business models and their interaction
- Examine the main parameters of successful business models
- Design business cases and models
- Learn from successful business models in various contexts
- Appraise successful strategies
Expectations: Participation in courses, teamwork, document research. Pedagogical methods : Course, case studies, student’s presentations
- Theoretical foundations for business modelling
- The dimensions of business models and their interaction: value-chains and activity model, supporting infrastructure, role model, value proposition, financial model
- The evolution of business models with technological innovation
- Tactics for capturing value
- The role of user’s participation
- Analyses of various cases (i.e. mobile business models, web business models, digital games business models, TV and movie business models)
15 hours lecture, workload 30 hours.
Personal work, teamwork, test
Corrdinator: Pierre Vialle, email@example.com
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Last modify 13 December 2016